The next Hannover Messe will take place from March 20 to 24, 2026. At the upcoming industrial trade fair, international companies from the mechanical engineering, electrical and digital industries, as well as the energy sector, will present solutions for resource-efficient, climate-neutral, and resilient production.

Brazil to be partner country at Hannover Messe 2026

With its appointment as partner country, Brazil is reaffirming its commitment to driving industrial change toward a sustainable economy. The country wants to further expand its role as a global player in the field of renewable energies and sustainable technologies. "Brazil is the ideal Partner Country for Hannover Messe 2026, not only in light of its leading global role in key technologies, like renewable energies and digitization, but also due to its significant geopolitical importance. Close collaboration with Brazil is of immense strategic relevance amid the ongoing changes and developments within the global economy. This combination makes Brazil an indispensable partner for Germany and Europe on the way to securing a sustainable and resilient industrial environment," says Dr. Jochen Köckler.

Review of the 2025 trade fair

Around 127,000 visitors attended Hannover Messe 2025. The 2025 trade fair was characterized by three attributes: technology showcase, business fair, and platform for partnership-based economic dialogue. This year, positive signals emerged from the world's most important industrial trade fair: artificial intelligence, automation, digitalization, and electrification are driving efficiency gains in industry. The partner country Canada, which is actively expanding transatlantic cooperation in turbulent times, also provided strong impetus.

“Hannover Messe 2025 was a powerful commitment to the future viability of industry in Germany and Europe, in close cooperation with its international partners,” says Dr. Jochen Köckler, CEO of Deutsche Messe. "In a global situation characterized by uncertainty, it more than lived up to its role as a tech show, business exhibition, and platform for economic policy dialog and international cooperation. Hannover Messe is the place where the analog world of machines is networked with digital intelligence. Here, you can see how digitalization and AI are making industrial progress possible.”