Specialty chemicals company Byk is continuing to expand its international activities. With the establishment of the new company Byk do Brasil, the company aims to consolidate its position in the South American market and increase its customer proximity in the region. The new company is based in São Paulo. From there, the subsidiary will immediately take on central tasks in the areas of marketing, sales, and technical service. This will provide customers in Brazil and neighboring markets with direct local contacts.
Strategic focus on growth markets
The decision to expand activities is a response to the economic momentum in South America. The paints and coatings, plastics applications, and cosmetics industries in particular are contributing to rising demand. With the new structure, the specialty chemicals manufacturer is laying the foundation for more intensive market development and faster response times.
New managing director for Byk do Brasil
Carlos Roberto C. Duarte Coelho has been appointed managing director of the Brazilian subsidiary. He has many years of experience in the industry and will be responsible for further driving business development in the region. Byk aims to build on the successful projects of recent years and provide new impetus.
The establishment of Byk do Brasil is part of a long-term growth strategy. With a stronger local presence, the company aims to expand cooperation with partners, deepen customer relationships, and implement innovation projects more quickly.
Strategic realignment: Significance for the global Byk strategy
Dr. Stefan Mößmer, Managing Director of Marketing & Commercial, emphasizes: “By establishing Byk do Brasil and putting Carlos Coelho in charge, we at Byk are underlining our ambitions in South America. There is a steady upwards trend in developments in the region, and they offer potential for further growth and an even more intensive proximity to customers. Carlos Coelho will thus be encountering excellent overall conditions for building on the successful work of recent years and generating fresh momentum.”
