Brau Beviale 2023 in Nuremberg can look back on three emotional days. With Thursday's final day, Europe's leading trade fair for the brewing and beverage industry got back on track after a four-year break. Rolf Keller, Managing Director of organizer Yontex, is appropriately satisfied: "With strong visitor demand from over 120 countries and from all sectors of the beverage industry, our three-day show once again scored highly: The technical exchanges between experts, the wide range of exhibitors and the specialist topics addressed in the supporting program were extremely well received by visitors. Brau Beviale once again confirmed its position in the industry when it comes to delivering answers to current challenges."
Well-frequented halls and intensive, high-quality discussions were the major take-aways for many exhibitors: key topics included energy saving in the manufacturing process, new filling systems and optimizing efficiency through increased automation. Furthermore, exhibitors delivered answers to the requirements of European packaging legislation and showed awareness of the need to consistently align manufacturing processes with sustainability criteria. The supporting program also provided a strong impetus for the entire industry: The Logistik Lounge, for example, demonstrated numerous reusability solutions and made positive suggestions for the future direction of the logistics chain during its discussion forums. This offering in particular was perceived as an important addition to the overall Brau Beviale program. Stefan Stang, Private Brauereien Bayern, says: "Brau Beviale 2023 once again proved its importance for the brewing and beverage industry from the very first day. Both the number and the quality of the visitors were clear evidence of this. In addition to the exhibitor stands, the supporting program in the Brau Beviale Forum offered informative added value for show visitors. As a conceptual sponsor of Brau Beviale, we are delighted with the successful restart after a four-year break."
The Young Talents Camp got off to an equally promising start: The new networking lounge concept aimed at attracting young Gen Z talent to all areas and levels of the beverage industry was a complete success. "We had excellent responses to this offer. I can already say that we will be stepping up our activities in this interdisciplinary area for the benefit of the whole industry," says Executive Director Andrea Kalrait.
With the special "Grape processing and Cellar Management", area Brau Beviale 2023 broke new ground. Exhibitors there were able to present their products specifically for the wine industry. It was a new platform in which winegrowers could learn about solutions for their own specific businesses. The additional benefit for this group of visitors was that bottling technology and packaging as well as solutions for product equipment could simply be 'taken away' following a visit to the trade fair in the nine halls. The well-proven and broad-based program of the Brau Beviale Forum once again presented a wide range of ideas, ranging from securing raw materials in the face of climate change, to best practice examples from marketing. On the last day of the show the Export Forum German Beverages supplied valuable ideas for sales development of German beverages in attractive international markets. What influence do today’s multiple challenges and changes have on the food and beverage industry? This question was addressed in an introductory presentation by specialists from the food and beverage sector.
According to trade fair organizer Yontex, Brau Beviale 2023 once more positioned itself strongly as a platform for the industry. Unfortunately, no visitor numbers are available for 2023. The tradeshow was dominated of other European countries. Around 45 per cent of exhibitors came from abroad. Avni Bajraktari, CCO for Global Sales at Omnia Group, emphasizes: "Brau Beviale 2023 was once again the perfect place for us to engage in intensive dialogue with our customers. We met many European customers from the brewing industry there, as well as beverage and spirits producers, who came to find out about new and efficient solutions. With Omnia’s broad product portfolio addressing the entire value chain from brewing to the packaging process, Brau Beviale is always a good place for intensive discussions with customers." The show organizer Yontex considers this high level of interest, which also comes from official representatives of some major market players in the beverage sector, as confirmation that the company is on course to further develop the specialization of its product portfolio for the brewing and beverage industry.
Sandra Gresser, Managing Director, Gresser Behälterbau, says: "Brau Beviale is incredibly important to us in terms of maintaining customer contact. We had very good response from customers this year which means that we met many customers and business partners there, including long-standing ones. We consider Brau Beviale to be the industry's “must attend” trade fair and thus an important date for our company to provide close support to our customers." And Caroline Pötzl, Managing Director of Kieselmann, adds: "Brau Beviale is a great opportunity for us as exhibitors to present our latest innovations and the extensive product portfolio of the Kieselmann Fluid Process Group for the brewing and beverage industry. In addition to holding interesting discussions with trade visitors, it is the moments of reunion with long-standing customers, business partners and friends that make this trade fair a complete success. It somehow feels like a big family reunion. We are already looking forward to meeting everyone again at Brau Beviale 2024”.
