The preparations for Brau Beviale 2023 are in full swing. From 28–30 November, Exhibition Centre Nuremberg will become the hub for the international beverage sector. The pandemic forced Brau Beviale to take a four-year break, which the organisers used to fine-tune the exhibition profile. It now offers a blend of established and brand-new features in what will be a genuinely joyful reunion for the entire beverage industry. Exhibitors will showcase products, solutions and trends for the manufacture and marketing of beer, water, alcohol-free drinks, spirits, wine and sparkling wine.
The new slogan “We stand for variety” points the way for Brau Beviale. “Anyone familiar with Brau Beviale will know that we have been putting this principle into practice for a long time now,” explains Andrea Kalrait, Executive Director Brau Beviale at Nürnberg Messe. “But now we have finally made this commitment official, to promote a strong sense of community in the sector and unite the world of beverages under one roof in an even more focused and profitable way.” The trade show for beverage industry can look back on a decades-long success story that has its origins in the beer and brewing segment. That sense of community in the sector has always been palpable at Brau Beviale. Today, this tradition is combined with the contemporary diversity of the entire beverage industry. Brewers and malters continue to form the bulk of trade visitors. At this year’s event, wine and sparkling wine will also be put under the spotlight. The alcohol-free drinks segment is also well represented at the trade show, with around 70 percent of the exhibitors already registered also offering specific products and solutions for manufacturers of alcohol-free drinks. Ahead of the event, interested trade visitors can filter and display a selection of exhibitors for individual beverage industry segments, to get suggested contacts in advance and plan a visit that is as efficient as possible.
Brau Beviale has long been the home of the international beverage sector. It has traditionally focused on beer, but since the event concept was adapted many years ago it now covers all beverage segments, including wine and sparkling wine. This year, Brau Beviale explicitly asked about this segment, and 60 percent of the exhibitors already registered said that they also had products and solutions in their portfolios specifically for these visitor categories. At Brau Beviale 2023, the organisers are also focusing on these thematic areas to a greater extent in the supporting programme as well. For example, in collaboration with the Bavarian State Research Centre for Viticulture and Horticulture (LWG) there will be a special show “Grape processing and cellaring” specifically aimed at wine and sparkling wine producers.
Established elements of the supporting programme are combined with new formats, developed with and for the entire sector. The Brau Beviale Forum is a byword for inspiration and knowledge transfer and explores current and future issues and challenges for the beverage industry in Germany and the rest of Europe. This year, the exhibitors will be involved in designing the programme to a much greater extent. Some of the key topics that affect all segments equally are sustainability, energy, raw materials, export, prohibitionist policies, and the European Packaging Directive.
The Craft Drinks Area will once again be a feature. At four different bars, interested trade fair visitors can participate in guided tastings of beer, wine, spirits and alcohol-free drinks. The focus of the Craft Drinks Area is on professional knowledge-sharing and innovative beverages. A new addition this year is the Young Talents Camp. The lack of skilled personnel and concerns about the next generation of industry professionals are also an issue for the beverage industry. Brau Beviale 2023 is therefore offering companies, trainees, students and young professionals the opportunity to network with one another at this event. Also in the supporting programme: The “Innovation made in Germany” pavilion allows start-ups and young companies from Germany to present themselves and their product innovations to the professional audience. For the first time, there will also be an area dedicated to international start-ups. Interested trade visitors can enjoy guided tours around the exhibition that focus on specific segments or topics covered at Brau Beviale.
As one of the most important beer competitions worldwide, the European Beer Star consistently breaks participation records. The competition was launched exactly 20 years ago by the Bavarian Association of Private Breweries, the institutional sponsor of the fair and German and European umbrella organisation. It is a permanent fixture at Brau Beviale. The award ceremony for the European Beer Star will take place as always on the second day of Brau Beviale. For the first time, the prestigious competition has also chosen Nuremberg as the venue for the tasting of the competing beers by an around 130-strong jury of experts.
